Industry Veteran Bob Tidwell Named as President & CEO of Senator Promotional Group USA, Inc.

Dallas, TX – October 30, 2009 - Senator Promotional Group USA (SPGUSA) is pleased to announce the hiring of Bob Tidwell as President and CEO, effective immediately.

Tidwell has worked in the promotional products industry for almost a decade. In his role as President and CEO, Tidwell will work directly with the existing SPGUSA management team to increase brand recognition with a focus on creating and cultivating relationships with new and existing customers. A self-described “hands on kind of guy”, Tidwell is excited to begin learning more about SPGUSA’s customers and products along with working directly with customers. Michael Nick, President and CEO of Senator Worldwide, stated “We are thrilled to make this announcement and excited about the leadership and guidance Bob will provide to our organization.”

“I am very excited about the opportunity to be here,” Bob said. “All the years I’ve worked in this industry, I’ve heard great things about the company and its products, and I am proud to be joining such a great team.”

Most recently a division president for The Magnet Group, Tidwell graduated from Coastal Carolina University with a BS in Business Administration and is married with three children.