GREENSBORO, NC - Senator USA is proud to announce its Breast Cancer Awareness Pen Program was a great success - selling over 41,000 pens. All proceeds went to the Susan G. Komen For the Cure.

Senator is one of the world’s largest manufacturers of writing pens for the promotional products industry. The breast cancer awareness program included four variations of Senator pens, beautifully wrapped 360 degrees in the familiar breast cancer awareness pink ribbon. The real success of the program has been attributed to Senator’s vast network of promotional merchandise distributors. Together, they bought over 41,000 breast cancer awareness pens and offered them as giveaways to doctor’s offices, health fairs, and other events that help raise the awareness of
breast cancer.

“The distributors really came through for us on this promotion,” says Richard Coleman, National Sales Manager for Senator, and the creator of the program.

Coleman is no stranger to breast cancer. His wife, Wendy Rich-Coleman, is a breast cancer survivor of seven years. Rich-Coleman’s sister is also a breast cancer survivor, but the sisters unfortunately lost their mother to the disease at age 45. Both women credit their survival to awareness and early detection.

“Their awareness of genetic influence and the need for early screening for detection saved both their lives,” says Coleman. Rich-Coleman was diagnosed at age 40, while her sister was diagnosed at age 38.

Several of the pens Senator produced for this program offered a rotating “video message” which communicated the connections many people have with breast cancer. The phrases were simple, but poignant - Mother, Sister, Friend, Daughter, Partner, and Wife.

“We feel that if the program can help just one person through early detection, then it will have been a huge success,” explains Coleman. With over 41,000 awareness pens, and over $ 2,200 in donations, the program is well on its way.

Senator is the sole producer and imprinter of Senator brand fine writing instruments and mugs, and is the third largest pen manufacturer in the world. With over eighty-seven years of writing instrument experience and facilities in nine countries, the company adds value to global brands and enhances consumer demand for its products through the development and imprinting of award-winning writing instruments that provide excellence in engineering, design, and long shelf life. Key award-winning Senator brands include but are not limited to: the @tract, NewSpring, Matrix, Solaris, and Euro Highlighter. Senator’s prized writing instruments can be readily found in doctors’ offices, consumer packaged goods manufacturers’ facilities, insurance agencies, hotels, and banking branches. For more information about Senator USA, visit http://www.senatorpen.com.