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SENATOR PEN GOES GREEN
December 5, 2007

GREENSBORO, NC - As part of their ongoing commitment to preserving and protecting the environment, Senator Pen has just introduced new eco-friendly versions of two of their most popular pen styles. The new Super Hit Eco and Innovator Eco are comprised of 95% post industrial waste, touching on all four of the environmental quality principles – the RE-DESIGN of styles into more eco-friendly versions that REDUCE waste and energy in the production process through REUSING and RECYCLING products into new quality pens for the market.

“We have had more and more requests by our distributors for products that lessen the impact on the environment.” says Jill Randolph, Product Marketing Manager for Senator USA. “While the exterior parts of all plastic Senator Pens have been at least 15% recycled for years, the new Super Hit Eco and Innovator Eco are a welcome response to those requests.”

In addition to their environmentally friendly construction, both pen styles also present new exciting features. The Super Hit Eco now offers free Mix ‘n Match clip options, while the U.S. manufactured Innovator Eco offers a latex free grip and 360° barrel imprinting with the option of Senator’s revolutionary new Raised Imprint technology.

“Besides earth-friendly qualities of these two new Eco styles, the pens also offer additional advantages to our customers,” says Randolph. “The efficiencies and cost effectiveness of the production process enable Senator to offer them at a very competitive price.” The introduction of the Super Hit Eco and Innovator Eco are just two examples of Senator’s corporate commitment to environmental stewardship by reducing the impact of its products and processes on the earth’s ecosystems.

Senator is the sole producer and imprinter of Senator brand fine writing instruments and mugs, and is the third largest pen manufacturer in the world. With over eighty-seven years of writing instrument experience and facilities in nine countries, the company adds value to global brands and enhances consumer demand for its products through the development and imprinting of award-winning writing instruments that provide excellence in engineering, design, and long shelf life. Key award-winning Senator brands include but are not limited to: the @tract, NewSpring, Matrix, Solaris, and Euro Highlighter. Senator’s prized writing instruments can be readily found in doctors’ offices, consumer packaged goods manufacturers’ facilities, insurance agencies, hotels, and banking branches. For more information about Senator USA, visit http://www.senatorpen.com.